Bitget Enters A Multi-Million Dollar Deal With La Liga to Explore Crypto-Sports Synergy

Bitget, the world's leading cryptocurrency exchange and Web3 company, has partnered up with LALIGA, the world's most celebrated football league, as an official crypto partner. The collaboration unveiled at Token2049 in Singapore indicates Bitget's strategic move into the sports sector across Eastern, Southeast Asia, and Latin America. The multi-million dollar partnership boasts exclusive benefits to both parties and aligns with the "Make It Count" belief of attaining greatness through perseverance and positive passion.

LALIGA has a storied history of producing and attracting legendary football talents, with star players like Mbappé, Vinícius Jr, and Lewandowski currently gracing their fields. With the partnership, Bitget has secured exposure from the massive reach of LALIGA and the football organization will gain support for comprehensive Web3 solutions.

LALIGA's deep-rooted commitment to innovation has seen the company pioneer the use of AI, VR, Big Data, and machine learning, to enhance game strategies and performance analysis. The LALIGA's openness to technological advancements extends to crypto and blockchain, as seen in their collaborations with NFT companies.

“Over the last decade, digitalization and innovation have been among LALIGA's priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers and we are committed to it” said Javier Tebas, president of LALIGA.

“This agreement is very important for LALIGA's international expansion, as it shows the strategic importance of Asia and territories such as Turkey and LATAM: we know that LALIGA has fans all over the world and that these fans are on the cutting edge regarding innovation. This type of agreement helps us to get closer to this type of audience in these strategic markets and to highlight our shared values” said Octavi Anoro, director of International at LALIGA.

The futuristic approach of LALIGA aligns with Bitget's vision of spreading crypto awareness and providing secure access to it throughout the globe.

"As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation," said Gracy Chen, CEO at Bitget. "Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LALIGA's sports spirit aligns with our belief of "Make It Count", achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets," Chen added.

This September, Bitget celebrates its six-year journey of incremental growth, continuously enhancing its products and services. The "Make It Count", runs on a philosophy championed by their previous partnerships, emphasizing perseverance, positive passion and no-progress-too-small belief. Aligned with this, the collaboration between Bitget and LALIGA aims to explore the intersection of cryptocurrency and sports, targeting the adoption of crypto and Web3 technologies in emerging markets.

This partnership strengthens Bitget's growing influence and highlights LALIGA’s evolution in integrating crypto within the sports industry. Together, they look to inspire the next billion users to embrace the future of finance while celebrating the timeless spirit of sports.

About Bitget

Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 25 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team).

About LALIGA

LALIGA is the largest football ecosystem in the world. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has over 220 million followers globally across social networks, on 16 platforms and in 20 different languages. With its headquarters in Madrid (Spain) it has the most extensive international network of any sports property and is present in 34 countries through 11 offices. The organisation carries out its social work through its FOUNDATION and was the world's first professional football league to establish a league for intellectually challenged footballers: LALIGA GENUINE. 

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