Doodles Launched the DOOD Token on Solana: A Review of the May 2025 Launch

Update 25 September 2026: This article dates from 7 May 2025, two days before DOOD launched. The token did go live on 9 May 2025, but its price has fallen sharply: according to CoinGecko, DOOD now trades at around $0.0019, close to 90 percent below its October 2025 record. The airdrop campaign has ended. The review is in the section "DOOD after the launch".

Doodles Enters the Token Arena With $DOOD

Doodles, the colourful NFT project known for its 10,000 hand-drawn characters, opened a new chapter in May 2025 with the launch of its native token, $DOOD. It was not meant as just another meme coin: the token was to power the entire Doodles ecosystem, from avatar customisation to community governance. For the basics of the NFTs Doodles is built on, see our NFT guide.

What drew even more attention was the blockchain chosen for the launch: Solana.

Why Solana? The Go-To Blockchain of 2025

In 2025, Solana confirmed its status as the most popular blockchain for new token launches. After hosting viral projects such as $TRUMP and $MELANIA, along with many gaming and DePIN tokens, Solana had become the platform of choice for fast, affordable and scalable Web3 experiences. The outlook for SOL is tracked in our Solana price prediction.

For Doodles, the choice made sense. With its high throughput and low fees, Solana was meant to deliver a smooth experience across all of Doodles’ interactive features: games, merch drops and metaverse-ready avatars.

$DOOD Token: Key Details at Launch

• Blockchain: Solana (the token has since also been issued on BNB Chain)
• Launch date: 9 May 2025
• Total supply: 10 billion $DOOD tokens

Token allocation:

• 30 percent for Doodles NFT holders
• 25 percent for the ecosystem fund
• 17 percent for the Doodles team
• 13 percent for newcomers ("New Blood")
• 10 percent for liquidity
• 5 percent retained by the company

What Can You Do With $DOOD?

$DOOD was designed as the core of the Doodles ecosystem. Holders were to be able to:

1. customise their Doodles 2 avatars,
2. vote on community proposals,
3. earn rewards and unlock premium content,
4. use perks on other blockchains through partnerships.

Binance and Bybit Support: An Institutional-Grade Launch

Doodles worked with Binance, the first major exchange to list $DOOD. A DOODUSDT perpetual futures contract with leverage of up to 50x was available on Binance Futures from 9 May, and the token was featured on Binance Alpha. Leverage of that size on a freshly launched token carries a very high risk of loss.

Bybit also took part in the launch, confirming strong backing from centralised exchanges from day one. According to CoinGecko, DOOD now trades on many platforms, including Coinbase, KuCoin and Gate, as well as on the decentralised exchange Meteora.

Airdrop Campaigns and Alpha Rewards (Ended)

To mark the launch, Binance ran an airdrop campaign. The terms at the time:

• Doodles NFT holders could pre-register for the $DOOD airdrop.
• Newcomers, known as "New Blood", received an automatic airdrop.
• No Binance Alpha points were deducted for this campaign.
• Rewards were to be distributed within 10 minutes of trading opening.

That campaign closed long ago. How airdrops work in general, and how to avoid fake ones, is explained in our crypto airdrop guide.

Solana: A Powerhouse in 2025

The DOOD launch on Solana was part of a wider trend. Solana had already hosted:

• $TRUMP, the official meme token launched in January 2025 with strong political virality,
• $MELANIA, a token inspired by Melania Trump, who became First Lady of the United States again on 20 January 2025,
• gaming tokens, DePIN projects and fashion and tech integrations.

With all these culturally charged launches, Solana looked like much more than a blockchain: a launchpad for Web3.

DOOD After the Launch

The record is mixed. According to CoinGecko (data as of 25 September 2026), DOOD reached its all-time high of $0.0175 on 6 October 2025 and its low of $0.0011 on 14 August 2026. It currently trades at around $0.0019, with a market capitalisation of about $14.5 million. Of the 10 billion tokens, 7.8 billion are in circulation.

The launch showed how well Solana attracts NFT brands, but also a familiar limit: a community token only holds its value if its use in the ecosystem keeps pace. For a brand like Doodles, the question is no longer whether the launch worked, but whether DOOD will find lasting use beyond the airdrop.